Digital signage can do a lot of different things – inform, educate, alert, entice and engage your audiences, whether they’re employees, students, visitors or customers. Here are just a few of the things digital signage can do for you.
- Reach more people.
- Digital signs draw more attention than email.
- People remember visual info better than text.
- Be greener.
- Save print resources and waste.
- Make digital comms part of your sustainability efforts.
- Save time.
- Create content once and schedule it everywhere
- Messages drop off the schedule automatically.
- Unify communications.
- Centralize comms management and design across all locations.
- Use templates and content approval processes.
- Target different audiences.
- Choose where to show content, down to the individual screen.
- Blend of localized content with news from HQ.
- Automate everyday info.
- Pull info from external sources for events, weather and more.
- Set them up once and they’ll update automatically.
- Support health and safety.
- Show safety tips, health and wellness reminders.
- CAP notices can automatically trigger alerts on screens.
- Show real-time metrics and KPIs.
- Use data visualizations to show progress toward goals.
- Pull data from Excel, XML, JSON and the web.
- Share kudos and recognition.
- Show appreciation on your big screens.
- Set up peer-to-peer recognition templates.
- Improve space management.
- Use room signs to show schedules at the room.
- Pull the data right from your own calendar app.
- Improve the customer experience.
- Welcome customers by name on screens.
- Offer multi-lingual interactive kiosks.
- Improve the visitor experience.
- Offer wayfinding, directories, donor boards and more
- Use touchscreens, voice interactivity or QR codes.
- Reduce wait times.
- Allow on-screen browsing or ordering.
- Show queuing data to reduce perceived wait times.
- Increase revenues.
- Advertise new products, special offers and loyalty programs.
- Sell ad space to nearby vendors, partners or industry associations.
If you want more ideas for what to show on digital signage, download our free Masterclass Content Guide here.
