Putting a digital sign on the wall just isn’t enough – you have to have a digital communications plan in place. Our Masterclass Digital Signage Communications Planning Guide gives you in-depth insights into understanding your target audience and what will engage them. Get practical tips you can put into practice today:
- COMMUNICATIONS FOR ENGAGEMENT
- HOW DIGITAL SIGNAGE CAN HELP
- Use Attractors
- Design Beautiful Content
- Plan for Interactivity
- 12 Steps to Engagement on Digital Signs
- UNDERSTANDING MOTIVATION
- Extrinsic Motivations
- Intrinsic Motivations
- GENERATIONS IN THE WORKPLACE
- Baby Boomers
- Generation X
- Millennials
- Generation Z (Zoomers, iGen)
- 13 Important Facts About Millennials in the Workplace
- UNDERSTANDING THE NEW WORKFORCE
- METRICS AND MEASUREMENTS
- Performance Measurement
- Key Performance Indicators
- Employee Metrics
- Data Visualizations
- MAKING HUMAN CONNECTIONS
- Consider Context
- Employee Recognition
- 12 Important Facts about Employee Recognition
- 10 Teams that Benefit from Digital Signs
- ENGAGING TEAMS
- Sales
- Customer Service
- Management
- Human Resources
- IT and Facilities Management
- 6 Ways Digital Signs Can Boost Productivity
- BASIC COMMUNICATIONS PLANNING
- The Six Ds of Communications
- Understanding Flow
- PLANNING FOR ROI
- Measuring Success
- Call to Action
- 6 Ideas to Measure Digital Signage Success
- HUMAN-CENTERED DESIGN
- Corporate Culture
- Employee Types
- The HCD Design Kit
For more communication tips, listen to episodes of our award-winning podcast.