Podcasts
Listen for practical advice on systems, communications, content and design…
Benefits of Info Kiosks and Hall of Fame Boards
EPISODE 153 | Guest: Jill Perardi, senior director of professional services for Visix Info kiosks let you put a wealth of information on a single screen, allowing users to search and explore…
Improve Student Communications with Digital Signs
EPISODE 152 | Guest: Ellyce Kelly, professional services consultant for Visix Optimizing the student experience is a core goal of every educational institution, whether it’s a college campus, a community…
Increase B2B Sales with Referrals
EPISODE 151 | Guest: Andrew Brown, president of Bridgemaker Referral Programs and co-founder of the Academy of Business Communications B2B sales often involve big-ticket items. But big-ticket doesn’t always mean…
6 Tips for Sustainable Facilities Management
EPISODE 150 | Guest: Sean Matthews, president and CEO of Visix Sustainability matters. It matters to your employees, customers, shareholders and partners. It can affect your brand reputation, the health…
Repurpose Office Space to Lure Employees Back
EPISODE 149 | Guest: Debbie DeWitt, marketing communications manager for Visix With hybrid work becoming the standard, many offices now feel noticeably emptier. However, there’s growing acknowledgment of the benefits…
Office Wayfinding for the Flexible Workplace
EPISODE 148 | Guest: Jill Perardi, senior director of professional services for Visix Office wayfinding is an often overlooked but essential element of modern workplace design, especially for large buildings or hybrid…
Smart Scheduling for the Hybrid Workplace
EPISODE 147 | Allison Cohen, director of strategic partnerships at Tango Hybrid workplaces aren’t new, but they’re definitely evolving. In this episode, we dive into how data-driven reservation and occupancy systems…
Gen Z is Changing How We Communicate (for the Better)
EPISODE 146 | Derek DeWitt, communications specialist for Visix Gen Z makes up 32% of the world’s population, and they have unique perspectives on technology, culture and communication, being the first true…
The Future of Corporate Digital Signage
EPISODE 145 | Guest: Jason Cain, region sales manager – South Central for Visix Businesses of all types have been using digital signs for internal communications for years. But with…
How to Grow Community with Digital Signage
EPISODE 144 | Guest: Ellyce Kelly, professional services consultant for Visix Community can mean different things to different people. It can be a local neighborhood, a corporate culture, a campus student…
IC24 Roundup
EPISODE 143 | Guest: Brian Galante, founder and owner of Dimension PR If you didn’t make it to InfoComm 2024, listen to this episode as we dive into the highlights. Brian…
What IABC Can Do for Digital Signage Managers
EPISODE 142 | Guest: Maliha Aqeel, global chair of IABC, founder and CEO of The Ideas Collective As a digital signage manager, you might not have had any formal training in…
InfoComm 2024 Preview of New Products
EPISODE 141 | Guest: Sean Matthews, president & CEO of Visix InfoComm is the largest professional audiovisual event in North America, with education and certification courses, live events and panels, and…
Why You Need a Training Subscription
EPISODE 140 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage isn’t PowerPoint – it’s an enterprise business system. If you’ve invested in a content management system to inform…
Blue Sky Ideas for Digital Signage
EPISODE 139 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage is becoming so commonplace that people are starting to find some truly unique and exciting new ways…
Sustainable Digital Signage & Why It Matters
EPISODE 138 | Guest: Sean Matthews, president & CEO of Visix Sustainability is on everyone’s mind, so it’s natural that organizations of all types are looking for ways to reduce…
Internal Comms Trends for 2024
EPISODE 137 | Guest: Debbie DeWitt, marketing communications manager for Visix What are internal communications professionals focused on this year? In this episode, we take a look at multiple surveys…
5 Design Tips to Boost Viewer Engagement
EPISODE 136 | Guest: Ellyce Kelly, professional services consultant for Visix Boost viewer engagement with these five easy content design tips: prioritize readability, design for the specific environment, maintain brand…
Choros Features and FAQs
EPISODE 135 | Guest: Trey Hicks, COO & CSO of Visix, Inc. Choros is a revolutionary new space booking solution that lets you book any kind of shared space or…
ISE 2024 Wrap Up
EPISODE 134 | Guest: Brian Galante, founder and owner of Dimension PR Integrated Systems Europe, the largest event of its kind anywhere, happened recently in Barcelona. We talk about some…
Uncommonly Common Uses of Digital Signage
EPISODE 133 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage has become so ubiquitous that people are finding new and innovative ways to transcend common uses of…
IoT and Environment-Aware Digital Signage
EPISODE 132 | Derek DeWitt, communications specialist for Visix The Internet of Things (IoT) is increasing connectivity in new and interesting ways that will transform the way we interact with our…
Content Planning Using the OASIS Model
EPISODE 131 | Guest: Debbie DeWitt, marketing communications manager for Visix No communication strategy can be successful without a good plan in place. There are many models out there to…
What Shakespeare Can Teach Us about Communicating
EPISODE 130 | Guest: Jennifer King, artistic director of Napa Shakespeare, tenured professor of theater at Napa Valley College, freelance theater director and corporate communications coach When looking for advice…
10 Key Organizational Shifts for Leaders
EPISODE 129 | Guest: Debbie DeWitt, marketing communications manager for Visix McKinsey & Company has published a report about ten top-of-mind organizational shifts in that leaders are coping with and…
Wayfinding Templates for Tight Budgets
EPISODE 128 | Guest: Jill Perardi, director of professional services for Visix Time and money constraints shouldn’t stop your organization from having professional-looking interactive content on your digital signage. Interactive…
Use Digital Signage Content Feeds for Higher Engagement
EPISODE 127 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage content feeds are a fast and easy way to get content up on your screens. They look…
Align Internal and External Communications
EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t…
Streamline Screen Designs with Digital Signage Templates
EPISODE 125 | Guest: Ellyce Kelly, professional services consultant for Visix A fast and easy way to get great-looking content up on screens is by using digital signage templates. They’ve…
What to Expect with Web 3.0
EPISODE 124 | Derek DeWitt, communications specialist for Visix Web 3.0 is almost upon us, and it will herald completely new ways for people to communicate with one another in…
Unlock the Power of Data-Driven Content
EPISODE 123 | Guest: Fanette Ronjat, professional services consultant for Visix We’re drowning in data. Every organization has statistics, goals, deadlines and other info that they need to communicate to their employees,…
VUCA & How Digital Signage Can Help
EPISODE 122 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we look at how business leaders and communicators can prepare for and react to the real and…
Benefits and Tips for Digital Directories
EPISODE 121 | Guest: Jill Perardi, director of professional services for Visix Giving people attractive, easy-to-read digital directories can save them time and improve the visitor experience. The trick is to plan…
The Evolution of Booking Spaces
EPISODE 120 | Guest: Trey Hicks, COO & CSO of Visix, Inc. People need to meet, work and thrive, no matter how their workplace or work schedule is organized. As hybrid models incorporate…
Connect without Corporate Jargon
EPISODE 119 | Guest: Jennifer King, executive communication coach Corporate jargon is something that’s used in every workplace, but does it serve the audience or the speaker? Jargon has its…
Common Technical Mistakes to Avoid
EPISODE 118 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix We want to be sure that your digital signage software implementation goes as smoothly as possible….
Quick Guide to Digital Signage Benefits
EPISODE 117 |Guest: Debbie DeWitt, marketing communications manager for Visix The case has certainly been made for businesses needing digital signage, but what, specifically, can and should you put on…
IC23 InfoComm Preview of New Products
EPISODE 116 | Guest: Sean Matthews, president & CEO for Visix In this InfoComm preview, hear all about the three (count ‘em, three) new products Visix will unveil at this…
Digital Signage Today & Tomorrow
EPSIODE 115 | Guest: Daniel Brown, Editor of Digital Signage Today The digital signage space is facing a period of rapid change that shifts the focus to the audience and…
Digital Donor Walls: Benefits & Tips
EPISODE 114 | Guest: Jill Perardi, director of professional services for Visix Digital donor walls are being used by companies, non-profits, hospitals, schools and other organizations to celebrate and encourage philanthropy. Studies…
Use AI to Create Content Today
EPISODE 113 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. AI is a hot topic these days, but can it really be used to help with digital signage…
AI Personas & Ethics
EPISODE 112 | Guest: Josh Bachynski, AI innovator and thought leader Do you have certain employee groups or demographics you’d like to communicate with more effectively? Can you identify your ideal audience…
Adapting to the AI Age
EPISODE 111 | Guest: Josh Bachynski, AI innovator and thought leader The information age is over. The AI age is here. With ChatGPT, Bard and other AI-powered chat agents exploding onto the…
6 Growing Content Trends for Digital Signage
EPISODE 110 | Guest: Ellyce Kelly, professional services consultant for Visix Content is anything you put on screens. Coming up with the subjects and formats for your visual communications is a daily…
Internal Communication Trends for 2023
EPISODE 109 | Guest: Debbie DeWitt, marketing communications manager for Visix In the post-pandemic world, organizations have not only changed their physical footprints and in-office policies, they’ve had to reevaluate…
ISE 2023 Wrap-Up
EPISODE 108 | Guest: Brian Galante, president and co-founder of Dimension PR Trade shows are one of the most important ways that vendors can introduce new products, check in on…
How Digital Signage Helps Facility Managers
EPISODE 107 | Guest: Sean Matthews, president & CEO of Visix. Facility managers have to keep the big picture in mind while juggling a lot of disparate systems and teams….
How to Choose the Right Digital Signage Player
EPISODE 106 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix Digital signage is a system, and that system includes displays, content management software and some…
Designing Menu Boards for Screens
EPISODE 105 | Guest: Jill Perardi, director of professional services for Visix Menus can go digital and contain as much information as you like. But designing menu boards is not…
10 Digital Signage Tips in Under 10 Minutes
EPISODE 104 | Guest: Ellyce Kelly, professional services consultant for Visix, Inc. As we approach the year’s end, we’re giving you our quick countdown of 10 digital signage tips that…
Why Your Business Needs a Digital Signage System
EPISODE 103 | Guest: Debbie DeWitt, marketing communications manager for Visix No matter what size organization you have, business digital signage is a necessary tool to engage employees, increase their…
9 Quick Digital Design Tips
EPISODE 102 | Host: Derek DeWitt, communications specialist for Visix Whether you’re designing for digital signage software, PowerPoint presentations, social media or downloadable resources, you’ve got to nail the basics…
Digital Signs for Hotels & Hospitality
EPISODE 101 | Guest: Dave Leo, region sales manager – North Central for Visix Digital signs for hotels and other hospitality venues are the most efficient way to communicate large…
Using Design Themes on Your Screens
EPISODE 100 | Guest: Debbie DeWitt, marketing communications manager for Visix Design themes are super useful for both launching and maintaining momentum on a digital signage system. It helps you maintain consistency, helps…
Digital Signage Analytics & Why It Matters
EPISODE 99| Guest: Trey Hicks, COO & CSO of Visix, Inc. A powerful tool for any communications efforts is digital signage analytics, which can not only give you an overview…
Seven Principles for a Data-Driven Workplace
EPISODE 98 | Guest: Sean Matthews, president & CEO of Visix, Inc. Many of our clients use their digital signage software to show data and data visualizations on their screens. It’s a great…
Emotional Connections through Internal Messaging
EPISODE 97 | Guest: Andrew Brown, co-founder of the Academy of Business Communications It’s not engagement, it’s not communications, it’s not culture. Although each of these things play a part, none of them…
12 Workplace Motivation Ideas
EPISODE 96 | Guest: Debbie DeWitt, marketing communications manager for Visix Attracting and retaining talent; employee health, wellness and satisfaction; efficiency and productivity – the success of your organization hinges on workplace motivation…
Retail Digital Signs: Worth the Investment
EPISODE 95 | Guest: Jason Cain, region sales manager – South Central for Visix From shops to restaurants, campus bookstores to zoos, hotels and casinos to car dealerships – retail digital…
Digital Signage Content 101: Getting Started
EPISODE 94 | Guest: Debbie DeWitt, marketing communications manager for Visix Your company or campus just bought and installed a digital signage system. Your boss then tells you you’re responsible for keeping your…
Digital Signs for Local Government
EPISODE 93 | Guest: Chip Kepner, region sales manager – West Great Lakes for Visix Government is all about people. Communicating essential information to both the public and employees can be…
The Power of Language
EPISODE 92 | Guest: Jennifer King, performance coach with Stand & Deliver Communication is about language. Words matter, but so does the intention behind those words, the feeling or action you want them…
8 Communication Trends for a Hybrid Workforce
EPISODE 91 | Guest: Debbie DeWitt, marketing communications manager for Visix The hybrid workforce has changed the way organizations connect employees to the company, the mission and each other. Although new…
Free Digital Signage Software Isn’t Free
EPISODE 90 | Guest: Sean Matthews, president & CEO of Visix, Inc. Lots of people advertise free digital signage software on the web. But is it free? Do these apps come…
What Does Digital Signage Cost?
EPISODE 89 | Guest: Trey Hicks, chief sales officer, Visix, Inc. What does digital signage cost? It seems like a simple question, but it’s not. Digital signage isn’t like buying a cell…
Using Digital Signs in K12 Schools
EPISODE 88 | Guest: Ilyse Johnson, region sales manager – Mid-South for Visix Schools have a unique challenge of communicating across three very different audiences – students, teachers and staff,…
Overcommunicate at Your Own Peril
EPISODE 87 | Guest: Andrew Brown, co-founder of the Academy of Business Communications Email, chat, WhatsApp, Zoom, Teams, town halls, meetings, intranets, digital signage – it can all feel overwhelming. As…
6 Collaboration Skills and Why They’re More Important Than Ever
EPISODE 86 | Guest: Ellyce Kelly, professional services consultant for Visix Collaboration has always been a buzzword in the workplace, but it’s come to the forefront lately with more people working…
Digital Signs for Hospitals
EPISODE 85 | Guest: Steve Lainer, region sales manager – Northeast for Visix Healthcare facilities need to communicate everything from entertainment for waiting rooms to critical care notices at nurses’ stations….
Purpose-Driven Content
EPISODE 84 | Guest: Maliha Aqeel, independent communications consultant, founder & CEO of the Ideas Collective Word of mouth has gone digital and in the age of the empowered consumer,…
W.A.T.A! An Energizing Approach to Communication Projects
EPISODE 83 | Guest: Roxy Tomacder, senior internal communications specialist W.A.T.A! is an easy-to-remember mindset and roadmap that will help you approach all of your communication projects with more energy and…
Cloud Digital Signage vs. On Premise
EPISODE 82 | Guest: Sean Matthews, president & CEO of Visix, Inc. If you’re shopping for a content management system, one of the first things you’ll have to ask yourself is…
Using Color Theory & Psychology in Digital Signage Design
EPISODE 81 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage is all about attention and impact, and color is one of the most powerful and flexible tools in…
Why Visix Software Training is Essential to Success
EPISODE 80 | Guest: Jill Perardi, director of professional services, Visix, Inc. Digital signage software is like any other business app – you have to learn how to use it before…
Where to Put Digital Signs
EPISODE 79 | Host: Derek DeWitt, communications specialist for Visix Even the best message designs can’t engage viewers if your screens are inaccessible or inconvenient. A lot of folks start…
Why Integration Partners Matter
EPISODE 78 | Guest: Trey Hicks, chief sales officer, Visix, Inc. You need a digital signage system. So now what? You can research software and hardware vendors online, but who takes care…
Building a Content Strategy (for the New Year)
EPISODE 77 | Guest: Debbie DeWitt, marketing communications manager for Visix Crafting a content strategy for your digital signage system can help finetune your goals, streamline your processes and save you…
Get Into the Content Operations Mindset
EPISODE 76 | Guest: Ray Walsh, communications consultant & author of Localizing Employee Communications Your company wants to promote its social responsibility initiative. You’ll need text and graphics to roll out a…
The Best Event Signs Are Digital
EPISODE 75 | Guest: Ellyce Kelly, professional services consultant for Visix The number one thing shown on digital signs outside of retail settings is events. But showing events doesn’t just mean…
How Digital Signage Fits into Unified Communications
EPISODE 74 | Guest: Sean Matthews, president & CEO of Visix, Inc. Technology is approaching a more seamless experience for both users and communicators. The term unified communications (UC) can…
Combatting Workplace Rumors with Good Communications
EPISODE 73 | Guest: Andrew Brown, co-founder of the Academy of Business Communications Water cooler talk has moved online, so the number, spread and speed of workplace rumors is growing every…
EX, CX, VX and Why Experience Matters
EPISODE 72 | Guest: Debbie DeWitt, marketing communications manager for Visix The experience is everything. Whether it be the visitor experience, customer experience or employee experience, focusing on people, their needs…
Design Tips for Interactive Screens
EPISODE 71 | Guest: Melissa Sartin, creative content artist for Visix Interactivity is now the norm for screens in our daily lives. Making your digital signage interactive, either using touchscreen…
Digital Signs for Business
EPISODE 70 | Guest: Jason Cain, region sales manager – South Central for Visix Businesses of all types and sizes are using digital signage to inform and motivate employees, as well…
Employee Surveys: The Dos and Don’ts
EPISODE 69 | Guests: Elizabeth Williams and Andrew Brown, founders of the Academy of Business Communications Employee surveys are a longstanding tool in the management and communications arsenal. By getting direct…
7 Ways to Keep Remote Workers Engaged
EPISODE 68 | Guest: Sean Matthews, president and CEO of Visix What’s the difference between remote workers and in-office workers? Not much, it turns out. Every employee wants to feel motivated,…
Campus Signage: Why Digital is Better
EPISODE 67 | Guest: Dave Leo, region sales manager – North Central for Visix Universities and colleges of all types and sizes are adopting digital campus signage. And they all have…
Best Digital Signage Widgets for Different Users
EPISODE 66 | Guest: Ellyce Kelly, professional services consultant for Visix Choosing the best digital signage widgets starts with good user management. Different software users need access to the tools they…
12 Tips for Better Employee Communications
EPISODE 65 | Guest: Debbie DeWitt, marketing communications manager for Visix Better employee communications take work. It’s not enough to create a PowerPoint slide or fill in a template with some…
A Modern Guide to Manufacturing Signage
EPISODE 64 | Guest: Chip Kepner, region sales manager – West Great Lakes for Visix Just as factories, warehouses and assembly lines have embraced technology to help them do their work,…
Experiential Design for Digital Signage
EPISODE 63 | Host: Derek DeWitt, communications specialist for Visix Immersive experiences are being pioneered in a number of fields using experiential design concepts. Though digital signage is mainly a visual…
Designing Good Templates for Digital Signage
EPISODE 62 | Guest: Melissa Sartin, creative content artist for Visix, Inc. Using templates for digital signage messages and layouts helps you save time, streamline workflows for content creators, and…
Feeding the Face-to-Face Channel
EPISODE 61 | Guest: Ray Walsh, communications consultant & author of Localizing Employee Communications You work hard to manage digital signage, emails, intranets and other communication channels, but you might be neglecting…
Internal Communication Trends for 2021
EPISODE 60 | Guest: Debbie DeWitt, marketing & communications manager for Visix, Inc. A new study by Gallagher on internal communication trends gives insights into the changing landscape of reaching…
Employee Engagement Trends in 2021
EPISODE 59 | Guest: Debbie DeWitt, marketing & communications manager for Visix, Inc. Employee engagement has been greatly affected by the upheavals of 2020. Internal Communications, Human Resources, the C-suite,…
Hardware Considerations for Digital Signage
EPISODE 58 | Guest: Joe Murray, systems engineer & architect, Visix, Inc. Communications today are increasingly virtual, but still require physical hardware to work. Although we often remind people that…
Work from Home: Tech, Trends & Benefits
EPISODE 57 | Guest: Jonathan Blackwood, editorial director of Commercial Integrator and editor-in-chief of My TechDecisions How we work is changing, partly because of circumstance and partly due to technology….
The Client Onboarding Process & Why It Matters
EPISODE 56 | Guest: Jill Perardi, director of professional services, Visix, Inc. Software companies are using the HR term “onboarding” to describe the process of familiarizing clients with their products…
How (Not) to Communicate Effectively
EPISODE 55 | Guest: Dave Haynes, founding editor for Sixteen:Nine, host of the 16:9 Podcast and digital signage consultant Dave Haynes began in newspapers but started focusing primarily on digital…
How Digital Signage Technologies Are Adapting to COVID-19
EPISODE 54 | Guest: Bradley Cooper, Editor for Digital Signage Today 2020 presented a number of challenges, but also a lot of opportunities. Organizations of all types are finding new…
It’s Time for a Digital Signage Content Refresh
EPISODE 53 | Guest: Debbie DeWitt, marketing communication manager for Visix, Inc. With the start of a new year, this is the perfect time to give your screens a makeover:…
AV & Digital Signage Trends for 2021
EPISODE 52 | Guest: Brian Galante, president and owner of Dimension PR At the end of 2020, we’re looking at future AV and digital signage trends in the new work-from-home…
A/B Testing for Digital Signage Content
EPISODE 51 | Guest: Debbie DeWitt, marketing communications manager for Visix Measuring success is critical for modern communicators, and experimenting with A/B testing gives you data that you can analyze…
ADA Guidelines for Digital Signage
EPISODE 50 | Host: Derek DeWitt, communications specialist for Visix Professional communication is about inclusion. The number and type of disabilities are more prevalent and varied than you might think,…
How to Make Internal Communications More Authentic
EPISODE 49 | Guest: Ray Walsh, independent internal localization consultant & author of Localizing Employee Communications How do you engage people but still maintain consistency in branding and messaging? How…
Using Digital Signage for Activism and Inclusion
EPISODE 48 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we cover five aspects of incorporating activism and inclusion into your messaging: culture, education, trust, respect…
Automated Digital Signage – Set It and Forget It
EPISODE 47 | Guest: Jill Perardi, director of professional services for Visix Digital signage doesn’t have to be a lot of work. Any good content management software will let you…
Digital Signage for Health and Safety
EPISODE 46 | Guest: Trey Hicks, chief sales officer, Visix, Inc. Health and safety is important in all work environments, but it’s paramount in manufacturing and industrial settings. Accidents can…
Call to Action Examples & Advice for Digital Signage
EPISODE 45 | Guest: Ellyce Kelly, professional services consultant, Visix, Inc. A call to action is a short, clear instruction that motivates your audience to do something, like “register now” or “learn…
Localization & Why It Matters
EPISODE 44 | Guest: Ray Walsh, independent localization expert, author of Localizing Employee Communications We talk a lot about audience engagement with digital signage, and one way to ensure people…
Digital Wayfinding 101
EPISODE 43 | Guest: Jill Perardi, director of professional services for Visix Wayfinding at its most basic level is simple – help people get from point A to point B….
Why You Need Room Signs Instead of Tablets
EPISODE 42 | Guests: Sean Matthews, president & CEO of Visix and Joe Murray, system engineer, Visix, Inc. For space management, nothing is as effective as digital room signs. They’re…
Reopening After COVID-19 | Digital Signs for Safety
EPISODE 41 | Guest: Debbie DeWitt, marketing communications manger, Visix, Inc. As facilities reopen after restrictions are relaxed, it’s vital to communicate any and all new policies to people entering…
10 Quick Digital Signage Tips for CMS Managers
EPISODE 40 | Guest: Ellyce Kelly, client relationship manager, Visix, Inc. Everyone loves a top 10 list, so here are 10 quick digital signage tips for any CMS manager. Whether…
Voice-Activated Signage Explained
EPISODE 39 | Guest: Trey Hicks, chief sales officer, Visix, Inc. Interactivity is becoming ubiquitous in digital signage, and today there’s a new way to interact with the screen: voice…
Video Walls: The Ins and Outs
EPISODE 38 | Guest: Joe Murray, systems engineer and architect, Visix, Inc. Video walls are big, bold and beautiful, and they always capture attention. But it’s more than just tossing…
Interactive Wayfinding and Directories – Plan for Success
EPISODE 37 | Guest: Jill Perardi, creative services manager, Visix, Inc. One way to improve the visitor experience is by offering interactive wayfinding and directories. But what exactly does that…
Why Customer Experience Is the New Buzzword
EPISODE 36 | Guest: Sean Matthews, president & CEO, Visix, Inc. Customer experience, consumer experience – it’s all about the impression you make on your audience. As people become used…
Questions to Ask when Shopping for Digital Signage Software
EPISODE 35 | Guest: Ellyce Kelly, client relationship manager, Visix, Inc. Digital signage software isn’t an off-the-shelf product. The content management system (CMS) you’ll need will depend on what you…
Networking Basics for Digital Signage
EPISODE 34 | Guest: Joe Murray, systems engineer, Visix, Inc. Though the purpose and goals of digital signage might seem a bit abstract – things like engagement and return on…
Ideas to Make Your Signs Interactive
EPISODE 33 | Guest: Jill Perardi, creative services manager, Visix, Inc. Interactivity is ubiquitous. Websites only work through interactivity. Social media is dependent on people interacting with each other’s content….
8 Scalable Features of an Enterprise CMS
EPISODE 32 | Guest: Sean Matthews, president and CEO, Visix, Inc. One of the main advantages to having enterprise-level digital signage is scalability. Not just in terms of the size…
5 Key Advantages of Enterprise Software for Digital Signs
EPISODE 31 | Guest: Sean Matthews, president and CEO, Visix, Inc. The digital signage field has become quite crowded lately, with hundreds of companies offering just about every kind of…
PowerPoint Design for Digital Signs
EPISODE 30 | Guests: Melissa Sartin, creative content artist for Visix, and Dwayne Johnson, senior interactive artist for Visix One of the most popular ways to create content for digital…
Human-Centered Design for Digital Signage
EPISODE 29 | Host: Derek DeWitt, communications specialist, Visix, Inc. Human-centered design (HCD) is an approach to problem solving used in design and management frameworks. It puts people at the…
Understanding Organizational Culture and Employee Types
EPISODE 28 | Host: Derek DeWitt, communications specialist, Visix, Inc. Digital signage can be a core element in organizational communications, especially internal. To truly use it effectively, you have to…
Image Tips for Digital Signs
EPISODE 27 | Guest: Jill Perardi, creative services manager, Visix, Inc. Though digital signage content usually includes text, it’s a visual medium and pictures can make or break a message’s…
Four Digital Signage Shortcuts
EPISODE 26 | Guest: Debbie DeWitt, marketing communications manager, Visix, Inc. Constantly creating fresh, exciting digital signage content can be quite a burden, especially for a small team tasked with…
Engaging the New Workforce with Digital Signs
EPISODE 25 | Guest: Debbie DeWitt, marketing communications manager for Visix The pace of technology has created a true generation gap. What’s being called the “new workforce”, currently mainly made…
Measuring the Effectiveness of Digital Signage Designs
EPISODE 24 | Guest: Jill Perardi, creative services manager for Visix You’ve spent a lot of time and energy creating what you think are wonderful, eye-catching messages. But how do…
Maintaining Momentum on Digital Signs
EPISODE 23 | Guest: Debbie DeWitt, marketing communications manager for Visix You’ve launched your digital signage system and everything is going well. But how do you keep things running smoothly?…
Engaging Business Teams with Digital Signage
EPISODE 22 | Guest: Sean Matthews, president and CEO of Visix Today’s business environment is competitive, and internal communications need to support and encourage employees continuously and consistently. Engaging business teams…
Using Digital Signs to Recognize Employees
EPISODE 21 | Host: Derek DeWitt, communications specialist for Visix Multiple studies have shown that employees who feel valued are happier, work harder and change jobs less frequently. There are psychological…
Adding Digital Signs to Your Alert System
EPISODE 20 | Guest: Sean Matthews, president and CEO of Visix Having comprehensive and integrated alert capabilities is important to every kind of organization – from schools and universities to…
Tips to Measure Digital Signage ROI
EPISODE 19 | Guest: Ellyce Kelly, client relationship manager for Visix What’s the point of your communications? What are you trying to say, and what should people do or know once they…
Get Inspired by Modern Marketing Trends
EPISODE 18 | Guest: Debbie DeWitt, marketing communications manager for Visix The times have changed, especially the way we all respond to marketing. How can you enhance the customer experience rather…
Automated Content for Digital Signs
EPISODE 17 | Host: Derek DeWitt, communications specialist for Visix Information today changes at breakneck speed, and your audience is used to having the latest facts at their fingertips at any…
Storytelling and Text Tips for Digital Signs
EPISODE 16 | Guest: Jill Perardi, creative services manager for Visix While a good amount of what you put on your digital signs is visual, the main component is always going…
13 Ways to Fail at Digital Signage
EPISODE 15 | Guest: Sean Matthews, president and CEO of Visix Over the years, we’ve seen a lot of systems get installed with lots of excitement and high expectations, then languish…
Gamification Ideas for Digital Signage
EPISODE 14 | Host: Derek DeWitt, communications specialist for Visix Digital signage is all about engagement. And to engage your audience, you have to offer them something interesting and compelling on…
Communications Planning for Digital Signs
EPISODE 13 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage is about reaching people, engaging people, and getting them to do something. Don’t get bogged down in the…
Best Practices for Digital Signage Layouts and Playlists
EPISODE 12 | Guest: Jill Perardi, creative services manager for Visix What you put on your screens is important, but so is how you put it on them. And when. And…
Metrics and Measures on Digital Signs
EPISODE 11 | Guest: Sean Matthews, president and CEO of Visix The modern workplace thrives on data – it stimulates teamwork, drives performances, provides transparency, and allows the organization to…
16 Digital Signage Start Up Tips
EPISODE 10 | Host: Derek DeWitt, communications specialist for Visix You’ve selected a digital signage vendor with all the components and services you’ll need. So, just pick a date for installation,…
Launching a Digital Signage Pilot
EPISODE 9 | Guest: Ellyce Kelly, client relationship manager for Visix Running a digital signage pilot is a vital step for every installation, no matter the size. Whether you’re launching a…
Digital Signage Design Primer 2 – Practical Tips
EPISODE 8 | Guest: Jill Perardi, creative services manager for Visix If people don’t like what’s on your screens, they won’t look at them. It’s that simple. If your screens are…
Digital Signage Design Primer 1 – Basic Foundations
EPISODE 7 | Guest: Jill Perardi, creative services manager for Visix People are busy. People are distracted. How will you get them to look at your screens, digest what’s there, remember…
12 Ways to Increase Engagement with Digital Signs
EPISODE 6 | Guest: Ellyce Kelly, client relationship manager for Visix Effective communication drives employee engagement and improves financial performance. Digital signage is one of the most powerful communication tools an…
14 Quick Digital Signage Content Ideas
EPISODE 5 | Guest: Ellyce Kelly, client relationship manager for Visix Content is king in communications, and with digital signage it is literally the entire point. Sure, your screens might look…
How to Connect with Three Generations in the Workforce
EPISODE 4 | Guest: Debbie DeWitt, marketing communications manager for Visix The days of impersonal employment are over. Sure, in our grandparents’ day, it was enough to have a job that…
Understanding Audience Motivations
EPISODE 3 | Guest: Debbie DeWitt, marketing communications manager for Visix What do audience motivations have to do with digital signage? Why can’t I just put a message up on the…
8 Steps to Plan a Digital Signage System
EPISODE 2 | Guest: Sean Matthews, president and CEO of Visix Digital signage is only as good as your plan for how you’ll use it. Not just what’s on the screens,…
What is Digital Signage & Why You Need It
EPISODE 1 | Guest: Sean Matthews, president and CEO of Visix Digital signage is ubiquitous in retail, and is being adopted more and more for organizational communications. This podcast discusses…
Increase B2B Sales with Referrals
EPISODE 151 | Guest: Andrew Brown, president of Bridgemaker Referral Programs and co-founder of the Academy of Business Communications B2B sales often involve big-ticket items. But big-ticket doesn’t always mean…
6 Tips for Sustainable Facilities Management
EPISODE 150 | Guest: Sean Matthews, president and CEO of Visix Sustainability matters. It matters to your employees, customers, shareholders and partners. It can affect your brand reputation, the health…
Smart Scheduling for the Hybrid Workplace
EPISODE 147 | Allison Cohen, director of strategic partnerships at Tango Hybrid workplaces aren’t new, but they’re definitely evolving. In this episode, we dive into how data-driven reservation and occupancy systems…
IC24 Roundup
EPISODE 143 | Guest: Brian Galante, founder and owner of Dimension PR If you didn’t make it to InfoComm 2024, listen to this episode as we dive into the highlights. Brian…
InfoComm 2024 Preview of New Products
EPISODE 141 | Guest: Sean Matthews, president & CEO of Visix InfoComm is the largest professional audiovisual event in North America, with education and certification courses, live events and panels, and…
Why You Need a Training Subscription
EPISODE 140 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage isn’t PowerPoint – it’s an enterprise business system. If you’ve invested in a content management system to inform…
Sustainable Digital Signage & Why It Matters
EPISODE 138 | Guest: Sean Matthews, president & CEO of Visix Sustainability is on everyone’s mind, so it’s natural that organizations of all types are looking for ways to reduce…
Choros Features and FAQs
EPISODE 135 | Guest: Trey Hicks, COO & CSO of Visix, Inc. Choros is a revolutionary new space booking solution that lets you book any kind of shared space or…
ISE 2024 Wrap Up
EPISODE 134 | Guest: Brian Galante, founder and owner of Dimension PR Integrated Systems Europe, the largest event of its kind anywhere, happened recently in Barcelona. We talk about some…
IoT and Environment-Aware Digital Signage
EPISODE 132 | Derek DeWitt, communications specialist for Visix The Internet of Things (IoT) is increasing connectivity in new and interesting ways that will transform the way we interact with our…
What to Expect with Web 3.0
EPISODE 124 | Derek DeWitt, communications specialist for Visix Web 3.0 is almost upon us, and it will herald completely new ways for people to communicate with one another in…
The Evolution of Booking Spaces
EPISODE 120 | Guest: Trey Hicks, COO & CSO of Visix, Inc. People need to meet, work and thrive, no matter how their workplace or work schedule is organized. As hybrid models incorporate…
Common Technical Mistakes to Avoid
EPISODE 118 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix We want to be sure that your digital signage software implementation goes as smoothly as possible….
IC23 InfoComm Preview of New Products
EPISODE 116 | Guest: Sean Matthews, president & CEO for Visix In this InfoComm preview, hear all about the three (count ‘em, three) new products Visix will unveil at this…
Digital Signage Today & Tomorrow
EPSIODE 115 | Guest: Daniel Brown, Editor of Digital Signage Today The digital signage space is facing a period of rapid change that shifts the focus to the audience and…
ISE 2023 Wrap-Up
EPISODE 108 | Guest: Brian Galante, president and co-founder of Dimension PR Trade shows are one of the most important ways that vendors can introduce new products, check in on…
How Digital Signage Helps Facility Managers
EPISODE 107 | Guest: Sean Matthews, president & CEO of Visix. Facility managers have to keep the big picture in mind while juggling a lot of disparate systems and teams….
How to Choose the Right Digital Signage Player
EPISODE 106 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix Digital signage is a system, and that system includes displays, content management software and some…
Why Your Business Needs a Digital Signage System
EPISODE 103 | Guest: Debbie DeWitt, marketing communications manager for Visix No matter what size organization you have, business digital signage is a necessary tool to engage employees, increase their…
Digital Signs for Hotels & Hospitality
EPISODE 101 | Guest: Dave Leo, region sales manager – North Central for Visix Digital signs for hotels and other hospitality venues are the most efficient way to communicate large…
Digital Signage Analytics & Why It Matters
EPISODE 99| Guest: Trey Hicks, COO & CSO of Visix, Inc. A powerful tool for any communications efforts is digital signage analytics, which can not only give you an overview…
Retail Digital Signs: Worth the Investment
EPISODE 95 | Guest: Jason Cain, region sales manager – South Central for Visix From shops to restaurants, campus bookstores to zoos, hotels and casinos to car dealerships – retail digital…
Digital Signs for Local Government
EPISODE 93 | Guest: Chip Kepner, region sales manager – West Great Lakes for Visix Government is all about people. Communicating essential information to both the public and employees can be…
Free Digital Signage Software Isn’t Free
EPISODE 90 | Guest: Sean Matthews, president & CEO of Visix, Inc. Lots of people advertise free digital signage software on the web. But is it free? Do these apps come…
What Does Digital Signage Cost?
EPISODE 89 | Guest: Trey Hicks, chief sales officer, Visix, Inc. What does digital signage cost? It seems like a simple question, but it’s not. Digital signage isn’t like buying a cell…
Using Digital Signs in K12 Schools
EPISODE 88 | Guest: Ilyse Johnson, region sales manager – Mid-South for Visix Schools have a unique challenge of communicating across three very different audiences – students, teachers and staff,…
Digital Signs for Hospitals
EPISODE 85 | Guest: Steve Lainer, region sales manager – Northeast for Visix Healthcare facilities need to communicate everything from entertainment for waiting rooms to critical care notices at nurses’ stations….
Cloud Digital Signage vs. On Premise
EPISODE 82 | Guest: Sean Matthews, president & CEO of Visix, Inc. If you’re shopping for a content management system, one of the first things you’ll have to ask yourself is…
Why Visix Software Training is Essential to Success
EPISODE 80 | Guest: Jill Perardi, director of professional services, Visix, Inc. Digital signage software is like any other business app – you have to learn how to use it before…
Where to Put Digital Signs
EPISODE 79 | Host: Derek DeWitt, communications specialist for Visix Even the best message designs can’t engage viewers if your screens are inaccessible or inconvenient. A lot of folks start…
Why Integration Partners Matter
EPISODE 78 | Guest: Trey Hicks, chief sales officer, Visix, Inc. You need a digital signage system. So now what? You can research software and hardware vendors online, but who takes care…
How Digital Signage Fits into Unified Communications
EPISODE 74 | Guest: Sean Matthews, president & CEO of Visix, Inc. Technology is approaching a more seamless experience for both users and communicators. The term unified communications (UC) can…
Digital Signs for Business
EPISODE 70 | Guest: Jason Cain, region sales manager – South Central for Visix Businesses of all types and sizes are using digital signage to inform and motivate employees, as well…
Campus Signage: Why Digital is Better
EPISODE 67 | Guest: Dave Leo, region sales manager – North Central for Visix Universities and colleges of all types and sizes are adopting digital campus signage. And they all have…
A Modern Guide to Manufacturing Signage
EPISODE 64 | Guest: Chip Kepner, region sales manager – West Great Lakes for Visix Just as factories, warehouses and assembly lines have embraced technology to help them do their work,…
Hardware Considerations for Digital Signage
EPISODE 58 | Guest: Joe Murray, systems engineer & architect, Visix, Inc. Communications today are increasingly virtual, but still require physical hardware to work. Although we often remind people that…
Work from Home: Tech, Trends & Benefits
EPISODE 57 | Guest: Jonathan Blackwood, editorial director of Commercial Integrator and editor-in-chief of My TechDecisions How we work is changing, partly because of circumstance and partly due to technology….
The Client Onboarding Process & Why It Matters
EPISODE 56 | Guest: Jill Perardi, director of professional services, Visix, Inc. Software companies are using the HR term “onboarding” to describe the process of familiarizing clients with their products…
How Digital Signage Technologies Are Adapting to COVID-19
EPISODE 54 | Guest: Bradley Cooper, Editor for Digital Signage Today 2020 presented a number of challenges, but also a lot of opportunities. Organizations of all types are finding new…
AV & Digital Signage Trends for 2021
EPISODE 52 | Guest: Brian Galante, president and owner of Dimension PR At the end of 2020, we’re looking at future AV and digital signage trends in the new work-from-home…
Digital Signage for Health and Safety
EPISODE 46 | Guest: Trey Hicks, chief sales officer, Visix, Inc. Health and safety is important in all work environments, but it’s paramount in manufacturing and industrial settings. Accidents can…
Why You Need Room Signs Instead of Tablets
EPISODE 42 | Guests: Sean Matthews, president & CEO of Visix and Joe Murray, system engineer, Visix, Inc. For space management, nothing is as effective as digital room signs. They’re…
10 Quick Digital Signage Tips for CMS Managers
EPISODE 40 | Guest: Ellyce Kelly, client relationship manager, Visix, Inc. Everyone loves a top 10 list, so here are 10 quick digital signage tips for any CMS manager. Whether…
Video Walls: The Ins and Outs
EPISODE 38 | Guest: Joe Murray, systems engineer and architect, Visix, Inc. Video walls are big, bold and beautiful, and they always capture attention. But it’s more than just tossing…
Questions to Ask when Shopping for Digital Signage Software
EPISODE 35 | Guest: Ellyce Kelly, client relationship manager, Visix, Inc. Digital signage software isn’t an off-the-shelf product. The content management system (CMS) you’ll need will depend on what you…
Networking Basics for Digital Signage
EPISODE 34 | Guest: Joe Murray, systems engineer, Visix, Inc. Though the purpose and goals of digital signage might seem a bit abstract – things like engagement and return on…
8 Scalable Features of an Enterprise CMS
EPISODE 32 | Guest: Sean Matthews, president and CEO, Visix, Inc. One of the main advantages to having enterprise-level digital signage is scalability. Not just in terms of the size…
5 Key Advantages of Enterprise Software for Digital Signs
EPISODE 31 | Guest: Sean Matthews, president and CEO, Visix, Inc. The digital signage field has become quite crowded lately, with hundreds of companies offering just about every kind of…
Maintaining Momentum on Digital Signs
EPISODE 23 | Guest: Debbie DeWitt, marketing communications manager for Visix You’ve launched your digital signage system and everything is going well. But how do you keep things running smoothly?…
Adding Digital Signs to Your Alert System
EPISODE 20 | Guest: Sean Matthews, president and CEO of Visix Having comprehensive and integrated alert capabilities is important to every kind of organization – from schools and universities to…
Tips to Measure Digital Signage ROI
EPISODE 19 | Guest: Ellyce Kelly, client relationship manager for Visix What’s the point of your communications? What are you trying to say, and what should people do or know once they…
13 Ways to Fail at Digital Signage
EPISODE 15 | Guest: Sean Matthews, president and CEO of Visix Over the years, we’ve seen a lot of systems get installed with lots of excitement and high expectations, then languish…
16 Digital Signage Start Up Tips
EPISODE 10 | Host: Derek DeWitt, communications specialist for Visix You’ve selected a digital signage vendor with all the components and services you’ll need. So, just pick a date for installation,…
Launching a Digital Signage Pilot
EPISODE 9 | Guest: Ellyce Kelly, client relationship manager for Visix Running a digital signage pilot is a vital step for every installation, no matter the size. Whether you’re launching a…
8 Steps to Plan a Digital Signage System
EPISODE 2 | Guest: Sean Matthews, president and CEO of Visix Digital signage is only as good as your plan for how you’ll use it. Not just what’s on the screens,…
What is Digital Signage & Why You Need It
EPISODE 1 | Guest: Sean Matthews, president and CEO of Visix Digital signage is ubiquitous in retail, and is being adopted more and more for organizational communications. This podcast discusses…
Repurpose Office Space to Lure Employees Back
EPISODE 149 | Guest: Debbie DeWitt, marketing communications manager for Visix With hybrid work becoming the standard, many offices now feel noticeably emptier. However, there’s growing acknowledgment of the benefits…
Gen Z is Changing How We Communicate (for the Better)
EPISODE 146 | Derek DeWitt, communications specialist for Visix Gen Z makes up 32% of the world’s population, and they have unique perspectives on technology, culture and communication, being the first true…
The Future of Corporate Digital Signage
EPISODE 145 | Guest: Jason Cain, region sales manager – South Central for Visix Businesses of all types have been using digital signs for internal communications for years. But with…
What IABC Can Do for Digital Signage Managers
EPISODE 142 | Guest: Maliha Aqeel, global chair of IABC, founder and CEO of The Ideas Collective As a digital signage manager, you might not have had any formal training in…
Internal Comms Trends for 2024
EPISODE 137 | Guest: Debbie DeWitt, marketing communications manager for Visix What are internal communications professionals focused on this year? In this episode, we take a look at multiple surveys…
Content Planning Using the OASIS Model
EPISODE 131 | Guest: Debbie DeWitt, marketing communications manager for Visix No communication strategy can be successful without a good plan in place. There are many models out there to…
What Shakespeare Can Teach Us about Communicating
EPISODE 130 | Guest: Jennifer King, artistic director of Napa Shakespeare, tenured professor of theater at Napa Valley College, freelance theater director and corporate communications coach When looking for advice…
10 Key Organizational Shifts for Leaders
EPISODE 129 | Guest: Debbie DeWitt, marketing communications manager for Visix McKinsey & Company has published a report about ten top-of-mind organizational shifts in that leaders are coping with and…
Align Internal and External Communications
EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t…
VUCA & How Digital Signage Can Help
EPISODE 122 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we look at how business leaders and communicators can prepare for and react to the real and…
Connect without Corporate Jargon
EPISODE 119 | Guest: Jennifer King, executive communication coach Corporate jargon is something that’s used in every workplace, but does it serve the audience or the speaker? Jargon has its…
AI Personas & Ethics
EPISODE 112 | Guest: Josh Bachynski, AI innovator and thought leader Do you have certain employee groups or demographics you’d like to communicate with more effectively? Can you identify your ideal audience…
Adapting to the AI Age
EPISODE 111 | Guest: Josh Bachynski, AI innovator and thought leader The information age is over. The AI age is here. With ChatGPT, Bard and other AI-powered chat agents exploding onto the…
Internal Communication Trends for 2023
EPISODE 109 | Guest: Debbie DeWitt, marketing communications manager for Visix In the post-pandemic world, organizations have not only changed their physical footprints and in-office policies, they’ve had to reevaluate…
10 Digital Signage Tips in Under 10 Minutes
EPISODE 104 | Guest: Ellyce Kelly, professional services consultant for Visix, Inc. As we approach the year’s end, we’re giving you our quick countdown of 10 digital signage tips that…
Emotional Connections through Internal Messaging
EPISODE 97 | Guest: Andrew Brown, co-founder of the Academy of Business Communications It’s not engagement, it’s not communications, it’s not culture. Although each of these things play a part, none of them…
The Power of Language
EPISODE 92 | Guest: Jennifer King, performance coach with Stand & Deliver Communication is about language. Words matter, but so does the intention behind those words, the feeling or action you want them…
8 Communication Trends for a Hybrid Workforce
EPISODE 91 | Guest: Debbie DeWitt, marketing communications manager for Visix The hybrid workforce has changed the way organizations connect employees to the company, the mission and each other. Although new…
Overcommunicate at Your Own Peril
EPISODE 87 | Guest: Andrew Brown, co-founder of the Academy of Business Communications Email, chat, WhatsApp, Zoom, Teams, town halls, meetings, intranets, digital signage – it can all feel overwhelming. As…
6 Collaboration Skills and Why They’re More Important Than Ever
EPISODE 86 | Guest: Ellyce Kelly, professional services consultant for Visix Collaboration has always been a buzzword in the workplace, but it’s come to the forefront lately with more people working…
W.A.T.A! An Energizing Approach to Communication Projects
EPISODE 83 | Guest: Roxy Tomacder, senior internal communications specialist W.A.T.A! is an easy-to-remember mindset and roadmap that will help you approach all of your communication projects with more energy and…
Combatting Workplace Rumors with Good Communications
EPISODE 73 | Guest: Andrew Brown, co-founder of the Academy of Business Communications Water cooler talk has moved online, so the number, spread and speed of workplace rumors is growing every…
EX, CX, VX and Why Experience Matters
EPISODE 72 | Guest: Debbie DeWitt, marketing communications manager for Visix The experience is everything. Whether it be the visitor experience, customer experience or employee experience, focusing on people, their needs…
Employee Surveys: The Dos and Don’ts
EPISODE 69 | Guests: Elizabeth Williams and Andrew Brown, founders of the Academy of Business Communications Employee surveys are a longstanding tool in the management and communications arsenal. By getting direct…
7 Ways to Keep Remote Workers Engaged
EPISODE 68 | Guest: Sean Matthews, president and CEO of Visix What’s the difference between remote workers and in-office workers? Not much, it turns out. Every employee wants to feel motivated,…
12 Tips for Better Employee Communications
EPISODE 65 | Guest: Debbie DeWitt, marketing communications manager for Visix Better employee communications take work. It’s not enough to create a PowerPoint slide or fill in a template with some…
Feeding the Face-to-Face Channel
EPISODE 61 | Guest: Ray Walsh, communications consultant & author of Localizing Employee Communications You work hard to manage digital signage, emails, intranets and other communication channels, but you might be neglecting…
Internal Communication Trends for 2021
EPISODE 60 | Guest: Debbie DeWitt, marketing & communications manager for Visix, Inc. A new study by Gallagher on internal communication trends gives insights into the changing landscape of reaching…
Employee Engagement Trends in 2021
EPISODE 59 | Guest: Debbie DeWitt, marketing & communications manager for Visix, Inc. Employee engagement has been greatly affected by the upheavals of 2020. Internal Communications, Human Resources, the C-suite,…
How (Not) to Communicate Effectively
EPISODE 55 | Guest: Dave Haynes, founding editor for Sixteen:Nine, host of the 16:9 Podcast and digital signage consultant Dave Haynes began in newspapers but started focusing primarily on digital…
How to Make Internal Communications More Authentic
EPISODE 49 | Guest: Ray Walsh, independent internal localization consultant & author of Localizing Employee Communications How do you engage people but still maintain consistency in branding and messaging? How…
Localization & Why It Matters
EPISODE 44 | Guest: Ray Walsh, independent localization expert, author of Localizing Employee Communications We talk a lot about audience engagement with digital signage, and one way to ensure people…
Why Customer Experience Is the New Buzzword
EPISODE 36 | Guest: Sean Matthews, president & CEO, Visix, Inc. Customer experience, consumer experience – it’s all about the impression you make on your audience. As people become used…
Human-Centered Design for Digital Signage
EPISODE 29 | Host: Derek DeWitt, communications specialist, Visix, Inc. Human-centered design (HCD) is an approach to problem solving used in design and management frameworks. It puts people at the…
Understanding Organizational Culture and Employee Types
EPISODE 28 | Host: Derek DeWitt, communications specialist, Visix, Inc. Digital signage can be a core element in organizational communications, especially internal. To truly use it effectively, you have to…
Engaging the New Workforce with Digital Signs
EPISODE 25 | Guest: Debbie DeWitt, marketing communications manager for Visix The pace of technology has created a true generation gap. What’s being called the “new workforce”, currently mainly made…
Engaging Business Teams with Digital Signage
EPISODE 22 | Guest: Sean Matthews, president and CEO of Visix Today’s business environment is competitive, and internal communications need to support and encourage employees continuously and consistently. Engaging business teams…
Using Digital Signs to Recognize Employees
EPISODE 21 | Host: Derek DeWitt, communications specialist for Visix Multiple studies have shown that employees who feel valued are happier, work harder and change jobs less frequently. There are psychological…
Communications Planning for Digital Signs
EPISODE 13 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage is about reaching people, engaging people, and getting them to do something. Don’t get bogged down in the…
12 Ways to Increase Engagement with Digital Signs
EPISODE 6 | Guest: Ellyce Kelly, client relationship manager for Visix Effective communication drives employee engagement and improves financial performance. Digital signage is one of the most powerful communication tools an…
How to Connect with Three Generations in the Workforce
EPISODE 4 | Guest: Debbie DeWitt, marketing communications manager for Visix The days of impersonal employment are over. Sure, in our grandparents’ day, it was enough to have a job that…
Understanding Audience Motivations
EPISODE 3 | Guest: Debbie DeWitt, marketing communications manager for Visix What do audience motivations have to do with digital signage? Why can’t I just put a message up on the…
Improve Student Communications with Digital Signs
EPISODE 152 | Guest: Ellyce Kelly, professional services consultant for Visix Optimizing the student experience is a core goal of every educational institution, whether it’s a college campus, a community…
How to Grow Community with Digital Signage
EPISODE 144 | Guest: Ellyce Kelly, professional services consultant for Visix Community can mean different things to different people. It can be a local neighborhood, a corporate culture, a campus student…
Blue Sky Ideas for Digital Signage
EPISODE 139 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage is becoming so commonplace that people are starting to find some truly unique and exciting new ways…
Uncommonly Common Uses of Digital Signage
EPISODE 133 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage has become so ubiquitous that people are finding new and innovative ways to transcend common uses of…
Use Digital Signage Content Feeds for Higher Engagement
EPISODE 127 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage content feeds are a fast and easy way to get content up on your screens. They look…
Unlock the Power of Data-Driven Content
EPISODE 123 | Guest: Fanette Ronjat, professional services consultant for Visix We’re drowning in data. Every organization has statistics, goals, deadlines and other info that they need to communicate to their employees,…
Quick Guide to Digital Signage Benefits
EPISODE 117 |Guest: Debbie DeWitt, marketing communications manager for Visix The case has certainly been made for businesses needing digital signage, but what, specifically, can and should you put on…
Use AI to Create Content Today
EPISODE 113 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. AI is a hot topic these days, but can it really be used to help with digital signage…
6 Growing Content Trends for Digital Signage
EPISODE 110 | Guest: Ellyce Kelly, professional services consultant for Visix Content is anything you put on screens. Coming up with the subjects and formats for your visual communications is a daily…
Seven Principles for a Data-Driven Workplace
EPISODE 98 | Guest: Sean Matthews, president & CEO of Visix, Inc. Many of our clients use their digital signage software to show data and data visualizations on their screens. It’s a great…
12 Workplace Motivation Ideas
EPISODE 96 | Guest: Debbie DeWitt, marketing communications manager for Visix Attracting and retaining talent; employee health, wellness and satisfaction; efficiency and productivity – the success of your organization hinges on workplace motivation…
Digital Signage Content 101: Getting Started
EPISODE 94 | Guest: Debbie DeWitt, marketing communications manager for Visix Your company or campus just bought and installed a digital signage system. Your boss then tells you you’re responsible for keeping your…
Purpose-Driven Content
EPISODE 84 | Guest: Maliha Aqeel, independent communications consultant, founder & CEO of the Ideas Collective Word of mouth has gone digital and in the age of the empowered consumer,…
Building a Content Strategy (for the New Year)
EPISODE 77 | Guest: Debbie DeWitt, marketing communications manager for Visix Crafting a content strategy for your digital signage system can help finetune your goals, streamline your processes and save you…
Get Into the Content Operations Mindset
EPISODE 76 | Guest: Ray Walsh, communications consultant & author of Localizing Employee Communications Your company wants to promote its social responsibility initiative. You’ll need text and graphics to roll out a…
The Best Event Signs Are Digital
EPISODE 75 | Guest: Ellyce Kelly, professional services consultant for Visix The number one thing shown on digital signs outside of retail settings is events. But showing events doesn’t just mean…
Experiential Design for Digital Signage
EPISODE 63 | Host: Derek DeWitt, communications specialist for Visix Immersive experiences are being pioneered in a number of fields using experiential design concepts. Though digital signage is mainly a visual…
It’s Time for a Digital Signage Content Refresh
EPISODE 53 | Guest: Debbie DeWitt, marketing communication manager for Visix, Inc. With the start of a new year, this is the perfect time to give your screens a makeover:…
A/B Testing for Digital Signage Content
EPISODE 51 | Guest: Debbie DeWitt, marketing communications manager for Visix Measuring success is critical for modern communicators, and experimenting with A/B testing gives you data that you can analyze…
Using Digital Signage for Activism and Inclusion
EPISODE 48 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we cover five aspects of incorporating activism and inclusion into your messaging: culture, education, trust, respect…
Automated Digital Signage – Set It and Forget It
EPISODE 47 | Guest: Jill Perardi, director of professional services for Visix Digital signage doesn’t have to be a lot of work. Any good content management software will let you…
Reopening After COVID-19 | Digital Signs for Safety
EPISODE 41 | Guest: Debbie DeWitt, marketing communications manger, Visix, Inc. As facilities reopen after restrictions are relaxed, it’s vital to communicate any and all new policies to people entering…
Four Digital Signage Shortcuts
EPISODE 26 | Guest: Debbie DeWitt, marketing communications manager, Visix, Inc. Constantly creating fresh, exciting digital signage content can be quite a burden, especially for a small team tasked with…
Get Inspired by Modern Marketing Trends
EPISODE 18 | Guest: Debbie DeWitt, marketing communications manager for Visix The times have changed, especially the way we all respond to marketing. How can you enhance the customer experience rather…
Automated Content for Digital Signs
EPISODE 17 | Host: Derek DeWitt, communications specialist for Visix Information today changes at breakneck speed, and your audience is used to having the latest facts at their fingertips at any…
Gamification Ideas for Digital Signage
EPISODE 14 | Host: Derek DeWitt, communications specialist for Visix Digital signage is all about engagement. And to engage your audience, you have to offer them something interesting and compelling on…
Metrics and Measures on Digital Signs
EPISODE 11 | Guest: Sean Matthews, president and CEO of Visix The modern workplace thrives on data – it stimulates teamwork, drives performances, provides transparency, and allows the organization to…
14 Quick Digital Signage Content Ideas
EPISODE 5 | Guest: Ellyce Kelly, client relationship manager for Visix Content is king in communications, and with digital signage it is literally the entire point. Sure, your screens might look…
Benefits of Info Kiosks and Hall of Fame Boards
EPISODE 153 | Guest: Jill Perardi, senior director of professional services for Visix Info kiosks let you put a wealth of information on a single screen, allowing users to search and explore…
Office Wayfinding for the Flexible Workplace
EPISODE 148 | Guest: Jill Perardi, senior director of professional services for Visix Office wayfinding is an often overlooked but essential element of modern workplace design, especially for large buildings or hybrid…
5 Design Tips to Boost Viewer Engagement
EPISODE 136 | Guest: Ellyce Kelly, professional services consultant for Visix Boost viewer engagement with these five easy content design tips: prioritize readability, design for the specific environment, maintain brand…
Wayfinding Templates for Tight Budgets
EPISODE 128 | Guest: Jill Perardi, director of professional services for Visix Time and money constraints shouldn’t stop your organization from having professional-looking interactive content on your digital signage. Interactive…
Streamline Screen Designs with Digital Signage Templates
EPISODE 125 | Guest: Ellyce Kelly, professional services consultant for Visix A fast and easy way to get great-looking content up on screens is by using digital signage templates. They’ve…
Benefits and Tips for Digital Directories
EPISODE 121 | Guest: Jill Perardi, director of professional services for Visix Giving people attractive, easy-to-read digital directories can save them time and improve the visitor experience. The trick is to plan…
Digital Donor Walls: Benefits & Tips
EPISODE 114 | Guest: Jill Perardi, director of professional services for Visix Digital donor walls are being used by companies, non-profits, hospitals, schools and other organizations to celebrate and encourage philanthropy. Studies…
Designing Menu Boards for Screens
EPISODE 105 | Guest: Jill Perardi, director of professional services for Visix Menus can go digital and contain as much information as you like. But designing menu boards is not…
9 Quick Digital Design Tips
EPISODE 102 | Host: Derek DeWitt, communications specialist for Visix Whether you’re designing for digital signage software, PowerPoint presentations, social media or downloadable resources, you’ve got to nail the basics…
Using Design Themes on Your Screens
EPISODE 100 | Guest: Debbie DeWitt, marketing communications manager for Visix Design themes are super useful for both launching and maintaining momentum on a digital signage system. It helps you maintain consistency, helps…
Using Color Theory & Psychology in Digital Signage Design
EPISODE 81 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage is all about attention and impact, and color is one of the most powerful and flexible tools in…
Design Tips for Interactive Screens
EPISODE 71 | Guest: Melissa Sartin, creative content artist for Visix Interactivity is now the norm for screens in our daily lives. Making your digital signage interactive, either using touchscreen…
Best Digital Signage Widgets for Different Users
EPISODE 66 | Guest: Ellyce Kelly, professional services consultant for Visix Choosing the best digital signage widgets starts with good user management. Different software users need access to the tools they…
Designing Good Templates for Digital Signage
EPISODE 62 | Guest: Melissa Sartin, creative content artist for Visix, Inc. Using templates for digital signage messages and layouts helps you save time, streamline workflows for content creators, and…
ADA Guidelines for Digital Signage
EPISODE 50 | Host: Derek DeWitt, communications specialist for Visix Professional communication is about inclusion. The number and type of disabilities are more prevalent and varied than you might think,…
Call to Action Examples & Advice for Digital Signage
EPISODE 45 | Guest: Ellyce Kelly, professional services consultant, Visix, Inc. A call to action is a short, clear instruction that motivates your audience to do something, like “register now” or “learn…
Digital Wayfinding 101
EPISODE 43 | Guest: Jill Perardi, director of professional services for Visix Wayfinding at its most basic level is simple – help people get from point A to point B….
Voice-Activated Signage Explained
EPISODE 39 | Guest: Trey Hicks, chief sales officer, Visix, Inc. Interactivity is becoming ubiquitous in digital signage, and today there’s a new way to interact with the screen: voice…
Interactive Wayfinding and Directories – Plan for Success
EPISODE 37 | Guest: Jill Perardi, creative services manager, Visix, Inc. One way to improve the visitor experience is by offering interactive wayfinding and directories. But what exactly does that…
Ideas to Make Your Signs Interactive
EPISODE 33 | Guest: Jill Perardi, creative services manager, Visix, Inc. Interactivity is ubiquitous. Websites only work through interactivity. Social media is dependent on people interacting with each other’s content….
PowerPoint Design for Digital Signs
EPISODE 30 | Guests: Melissa Sartin, creative content artist for Visix, and Dwayne Johnson, senior interactive artist for Visix One of the most popular ways to create content for digital…
Image Tips for Digital Signs
EPISODE 27 | Guest: Jill Perardi, creative services manager, Visix, Inc. Though digital signage content usually includes text, it’s a visual medium and pictures can make or break a message’s…
Measuring the Effectiveness of Digital Signage Designs
EPISODE 24 | Guest: Jill Perardi, creative services manager for Visix You’ve spent a lot of time and energy creating what you think are wonderful, eye-catching messages. But how do…
Storytelling and Text Tips for Digital Signs
EPISODE 16 | Guest: Jill Perardi, creative services manager for Visix While a good amount of what you put on your digital signs is visual, the main component is always going…
Best Practices for Digital Signage Layouts and Playlists
EPISODE 12 | Guest: Jill Perardi, creative services manager for Visix What you put on your screens is important, but so is how you put it on them. And when. And…
Digital Signage Design Primer 2 – Practical Tips
EPISODE 8 | Guest: Jill Perardi, creative services manager for Visix If people don’t like what’s on your screens, they won’t look at them. It’s that simple. If your screens are…
Digital Signage Design Primer 1 – Basic Foundations
EPISODE 7 | Guest: Jill Perardi, creative services manager for Visix People are busy. People are distracted. How will you get them to look at your screens, digest what’s there, remember…